About the project:

The project includes a series of 7 posters - each poster presents a distinct advantage of print media in the digital age. Each poster is printed and uses augmented reality (AR) technology that adds a digital layer. With the help of this technology, you can see through the smartphone screen the combination of digital benefits with printing benefits.

In addition, the posters are accompanied by a book that explains and expands on the advantages of printing over digital, accompanied by articles, studies and surveys.

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